Design services
that resonate.
We design and deliver impactful services that put innovation and people at the heart — creating simplicity amongst complexity, across public and private sector.
People-centred design.
Real-world impact.
At Rezonate, we help organisations design and deliver impactful services that put innovation and people at the heart. Our aim is to build services that fulfil the needs of their users and deliver long lasting value for our clients.
We build deep relationships with our clients, working collaboratively to build services that work. Our work spans from discovery to delivery, we're with you every step of the way.
Led by Zain Raza, an experienced designer with deep expertise that spans across research, UX, service design, and strategic thinking to deliver outcomes that matter across public and private sectors.
We thrive in complexity — connecting the dots, creating clarity from ambiguity, and converting insights into tangible services that deliver genuine value.
Our Services
From early-stage strategy through to live delivery — we bring the right expertise at every stage of your service's life.
Setting the direction. We work at the strategic level to define where your service needs to go — mapping the landscape, identifying opportunity areas, and building a clear vision backed by evidence.
Designing the experience. From discovery to detailed design — we map user journeys, surface pain points, ideate solutions and design services that genuinely work for the people who use and provide them.
From concept to live product. We don't just design — we deliver. Leading multidisciplinary teams through the full build, testing, and launch of digital services that scale.
Projects & Case Studies
A selection of projects spanning government, financial services, insurance and transport.
Universal Credit Fraud & Error
Provided service design leadership for fraud and error in Universal Credit, including leading a multidisciplinary team to design a scalable, efficient fraud-prevention service. The work leveraged AI and innovation to proactively target risk, all grounded in user-centred thinking across a complex, high-stakes environment.
Automated Vehicles Act Data Service
End-to-end service design for the Department for Transport on the Automated Vehicles Act data workstream. Delivered a comprehensive service and ecosystem map in Discovery, surfacing current-state gaps and opportunities. Progressing through Alpha toward assessment and Beta, with AI tools embedded across design and delivery.
DSIT — Matrix Programme
Service design leadership for the Department for Science, Innovation & Technology on the Matrix programme. Leading a multidisciplinary team of 10 — spanning service design, delivery and analysis — to transform HR and Finance operations and systems across multiple government departments.
Bus Open Data Service (BODS)
Commissioned to reimagine BODS — transforming it from a purely data-focused platform into a user-centred experience. Facilitated collaboration across government, data and technical teams to map the end-to-end service, balancing user needs with regulatory and technical requirements.
Kickstart Scheme — Youth Employment
Led the redesign of the government's Kickstart Scheme, tackling youth unemployment post-pandemic. Delivered a digital employer account and end-to-end future-state service — cutting DWP vetting time from 90 minutes per vacancy to under 5 minutes.
Re-imagine Branch Services
Led service design on Lloyds' Branch of the Future initiative. Developed a strategic vision to shift customer behaviour and reduce branch reliance — running in-branch pilots to measure change and producing service blueprints for the future branch experience.
Our Approach
We use a trusted design methodology throughout every engagement — ensuring we design the right thing, then design it right. Collaborative, evidence-based, and always people-centred.
Trusted by
Let's work
together.
Whether you're looking for a service design lead, a strategic design partner, or want to explore what Rezonate can do for your organisation — get in touch.